SME100 CEO Academy: Module 6 - Innovation and Design Thinking

Course Synopsis

What Is Design Thinking?
- A framework/methodology/process for problem solving usually leaning towards solution based approach to a - problem or a need
- End user focused
- Iterative Improvements
- Multidisciplinary collaboration

Why Design Thinking?
- Customers pay our salary. Customer needs and wants dictate our direction. Embracing empathy is not an option and DT provides the best tool
- Unconditions old school believe that we need to get to the root of all problem. Sometimes its best to design solutions instead of investing time in root causing.
- Fail Early and Succeed Sooner’ with DT approach. Prototyping and iterative nature of solutions builds immunity to Fear of Failure
- Provides a disruptive solution – Divergent Solution instead of the conventional convergent solution: seat bed of Innovation!
- Integrative thinking enables solution to be built upon essence of multiple options.

Outcomes

How You Will Benefit?
- Take a structured approach to problem solving and identifying needs. Quicker solution translates to ($) cost avoidance!
- Discover real issues, develop and design innovative yet pragmatic solutions.
- Avoid pitfall of ‘mistaken solution’ or be encumbered by analysis paralysis. Faster ‘time to fix and time to market’!
- Apply a proven protocol for ‘decision making’. ‘Done is better than Perfection’
- Develop innovative solutions by ‘building’ your way forward. Innovation is market leadership!